Making your business stand out leads to more visitors, more attention, and more sales. Having an attractive storefront is important for larger businesses, but the difference between succeeding and failing for small businesses. The longer people stay in your store, the more they will feel comfortable there, and the more likely they are to buy products. A great place to increase your customers experience is with your retail sound system.
You can create an atmosphere in your space with colors, layout, and lighting, but music is often overlooked. Create a specific mood in your visitors from exciting and fun for shoppers or relaxing for a late meal. Whether you are in the building and installation phase or looking to make your space more appealing with some speakers, there are options for you to enhance the experience of your customers.
Consider the following parts of your space to decide what sound system is right for you.
Define the Environment
What materials make up the flooring: carpeting, hardwood, concrete, or something else? Is there insulation between you and your store neighbors? The little details of your space can make a big impact on the acoustics changing the way your customers experience your space.
Choose the Right Tone and Volume
The volume and tone of your music will impact whether your customers notice the music right away, or if it subtly adds to their experience. People have different preferences between background and foreground music, the speed of the music, and whether or not it has lyrics. Think of your ideal customer and do some research into what they like. Creating surround sound reduces the volume you need to come from each speaker and makes for an even experience without dead zones.
Choose the Right Technology
Using a stereo speaker setup with multiple speakers all keyed into a monophonic channel creates a unified experience in a retail store. An amplifier regulates the volume each speaker pumps out while adding to the sound quality. Smooth out disturbances or crackling with amplifiers as well. Consider the wire sizing and types, as well as the building codes to get the highest quality, legal experience possible.
Vary Musical Selections During the Day
Your early, lunch-time, and just-before-closing shoppers have different priorities and probably different tastes. Tap into the mood of these different demographics by changing your musical selection during the day. Don’t forget to switch up the choices during the holidays.
Additional Broadcasting Options
Think beyond music to the potential of broadcasting preselected or on-demand messages. Choose to play ads or showcase promotions between songs. Page a customer when their item is available or they are needed in a specific place. Open communication with your customers through broadcasting more than music.
There are many things to consider when choosing the right sound system for your retail space. The most important consideration is thinking about your customer and how you can improve their experience. The professional team at Mercury Sound & Lighting has over 20 years experience in the production management, sound, and lighting industry. Check out our retail options by clicking here or give us a call today at 734-507-1177 to discuss how we can help your business better serve your customers.
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