corporate audio installation

Now more than ever, the hotel industry has partnered with production crews to the point that it may feel like the only option is their in-house AV company. Hotels want you to think that because they usually get a commission when you choose to work with the in-house company.

DANGER!!

Without competition, you may not get the best option in terms of price or quality. This blog post will focus on a client-centered experience for hiring an AV company to make their experience the best one possible.

1. Single Contact for EVERY Event

If you run many events in many cities throughout the year, you will end up having to repeat yourself over and over to new groups that don’t understand your vision. This approach will include different times, working styles, and hoping they understand everything. Your personal event manager will know your event flow, understand the personalities of presenters and the crew, and know where to build in flexibility. You will know who to turn to for an update and to make changes quickly.

2. Consistent Experience Across Sites

Along with your single contact comes consistency of the event produced. With different crews and vendors, things can become misaligned, and your brand may become distorted. There may be differences in equipment availability or storage options. If you offer a different experience in different locations, some people will end up feeling cheated. Working with a nationwide business like Mercury Sound & Lighting ensures a smooth, streamlined event consistent across the country.

3. Dedicated Onsite Team

Hotels are busy as there is always something demanding the focus of the various service members. In-house AV companies may be responsible for multiple events taking place at the same time. If you need to make changes or if you are a smaller event, you may not receive the availability you need. With an outside team, the focus is completely on your event.

4. Consistent Pricing

Flat rates solve problems. When you pay the same amount for individual events in a series, you will have a much easier time. As with the consistent team, you will be able to expect a consistent pricing model for your event. There may be different logistical concerns raising the price in some cities, but for the most part, what your event costs to produce in one location will be similar to the cost in another location.

Mercury Sound & Lighting is a professional equipment rental and events production company offering AV solutions in Michigan and nationwide. Give us a call today at (734) 507-1177 to chat through your event opportunities.

For more information about audio and video installations follow this link: Mercury Audio/Video Installations

To request a custom quote for you event, event space, corporation, or house of worship please follow this link: Request a Quote

Making your business stand out leads to more visitors, more attention, and more sales. Having an attractive storefront is important for larger businesses, but the difference between succeeding and failing for small businesses. The longer people stay in your store, the more they will feel comfortable there, and the more likely they are to buy products. A great place to increase your customers experience is with your retail sound system.

You can create an atmosphere in your space with colors, layout, and lighting, but music is often overlooked. Create a specific mood in your visitors from exciting and fun for shoppers or relaxing for a late meal. Whether you are in the building and installation phase or looking to make your space more appealing with some speakers, there are options for you to enhance the experience of your customers. 

Consider the following parts of your space to decide what sound system is right for you.

Define the Environment

What materials make up the flooring: carpeting, hardwood, concrete, or something else? Is there insulation between you and your store neighbors? The little details of your space can make a big impact on the acoustics changing the way your customers experience your space. 

Choose the Right Tone and Volume

The volume and tone of your music will impact whether your customers notice the music right away, or if it subtly adds to their experience. People have different preferences between background and foreground music, the speed of the music, and whether or not it has lyrics. Think of your ideal customer and do some research into what they like. Creating surround sound reduces the volume you need to come from each speaker and makes for an even experience without dead zones. 

Choose the Right Technology

Using a stereo speaker setup with multiple speakers all keyed into a monophonic channel creates a unified experience in a retail store. An amplifier regulates the volume each speaker pumps out while adding to the sound quality. Smooth out disturbances or crackling with amplifiers as well. Consider the wire sizing and types, as well as the building codes to get the highest quality, legal experience possible. 

Vary Musical Selections During the Day

Your early, lunch-time, and just-before-closing shoppers have different priorities and probably different tastes. Tap into the mood of these different demographics by changing your musical selection during the day. Don’t forget to switch up the choices during the holidays. 

Additional Broadcasting Options

Think beyond music to the potential of broadcasting preselected or on-demand messages. Choose to play ads or showcase promotions between songs. Page a customer when their item is available or they are needed in a specific place. Open communication with your customers through broadcasting more than music. 

There are many things to consider when choosing the right sound system for your retail space. The most important consideration is thinking about your customer and how you can improve their experience. The professional team at Mercury Sound & Lighting has over 20 years experience in the production management, sound, and lighting industry. Check out our retail options by clicking here or give us a call today at 734-507-1177 to discuss how we can help your business better serve your customers.

For more information about audio and video installations follow this link: Mercury Audio/Video Installations

To request a custom quote for you event, event space, corporation, or house of worship please follow this link: Request a Quote

Running an event is no easy job. There is so much to keep track of such as guests, vendors, promotion, the location, and so much more. As event managers ourselves, we know you always have room to grow so you can put on even better events in the future. Read our top ways to become an even better event manager below.

Go Check Out Other Events

People learn by example. As an event organizer, it helps to attend events other people put together. The whole time you may be thinking, “why did they do that” or “I would have…” This reflection is important to uncover opportunities you hadn’t considered. Going to events might also help you see what issues you would like to avoid. At least you will be able to sit back and enjoy the show.

Practice a Positive Outlook

A positive, can-do attitude gets things done. As an event planner, your mission is to solve your client’s problems. When you see an issue, you explain why a different approach will be better. Even if the client has an impossible goal or a strange request, it is then your responsibility to creatively explore a workaround to give them the event they want in a realistic way.

Wow the Crowd with Spot On A/V

Sound fades, especially with greater space and more people. The acoustics of a location can end up sponging up the music or amplified voices everyone should hear. Unless you have a small, intimate event coming up, consider a sound system. People are more engaged when the audio and visual quality is top-notch. Including a professional technician will make this experience even better for your guests and easy for you to manage.

Get the Right MC

Choosing the right host for your party keeps the agenda rolling and guests excited. Having someone on hand in your organization is super helpful. On the other hand, having an agency host, the event can take the pressure off the people in your network.

Learn and Grow for the Next Event

Each event you plan, assemble, and execute makes the next one that much better. It is okay to make a mistake or see an error – just take note of it and avoid it next time. Be hungry for feedback, accept it graciously, and use it. Account for feedback in the planning stage by including it in the run of the show through evaluation forms, interviews, or surveys. Take time with your team after the event to go through what worked and what improvements can be made for next time.

Mercury Sound & Lighting has been in the event production industry for over 15 years. If you need anything from audio and video to a general run of the show, give us a call today at (734) 507-1177.

To request a custom quote for you event, event space, corporation, or house of worship please follow this link: Request a Quote

Part of the experience of going to church is submerging yourself fully in the sermon and the church sound system plays a crucial roll in the experience. Churches are becoming more like theaters with higher quality visual and audio equipment to provide a more immersive experience for their members. People enjoy getting lost in the music and the message. Some churches even have projectors that enlarge the production for those in the back. Worship leaders wear microphones hooked up to significant sound systems. These days, some even live-stream the service on their websites.

We have compiled just a few reasons to upgrade your audio and visual equipment.

Beneficial Audio Components:

By enhancing the quality of your audio system, you create an experience for your members rather than just something they do on Sundays. People will look forward to going because they will be excited to worship. Bands and choirs will sound better to everyone in the building without the speakers shrieking or squealing through the church sound system. The messaging is why people spend an hour or more of their week in church. With better audio, people will engage more because they will hear exactly what the pastor, preacher, rabbi, or other church leader is saying.  A captivated audience is a focused audience. Without the distraction of feedback or faulty microphones, there will be more precise communication to the congregation.

Beneficial Visual Components:

When people can see who is sharing messages with them, they connect to the meaning better. Some churches are now using projector screens to allow the people in the back of the church to see what is happening. With advanced visual equipment, production leaders are even able to put scrolling bible verses or banners with quotes on the screens in real time to ensure the audience is on the same page. The messages, quite literally, become visual. In addition, higher quality visual equipment allows your church to record and live stream the service. Recording and streaming are popular with large congregations for those who are unable to make the sermons.

With these benefits of having higher quality audio and visual equipment, you provide a better and more inclusive overall experience for your entire congregation. Call us at (734) 210-0010 to get started on giving your congregation the service they deserve. We can also provide a customized quote for the sound system at your church. Request a Quote